Claudia Campo Mirabent
Campaign Strategist & Digital Marketer
3rd Decade
3rd Decade is a national 501c3 non-profit organization based in Tucson, AZ that provides free financial mentoring and education to young adults.
My impact
Task
Increase awareness and trust among adults ages 18-35, increase click-through rates on social media.
Approach
Create a social media presence that inspired transparency, authenticity, and approachability while remaining relevant in its sector.
Results
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+300 new organic followers
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400% increased in engagment.
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30% increase in click through rate.
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~20% of applications were sourced through social media content each quarter.
Meta ad
Sponsored Ad to reachpotential participants as a first exposure to 3rd Decade
The ad increased the number of applications accessed through Facebook and Instagram by 40 more than the previous round of applications within two weeks.
AI Content Creation
One of the many campaigns I made for 3rd Decade was particulalry special because it was created using Artificial Intelligence. After providing it with a script, AI was used to created visual aids and a voice over for 7 30-second videos to be posted as one campaign to increase applications for the following quarter. Over 100 students enrolled in the following quarter.
The following video is one of the seven videos within that campaign. Keep in mind this video was created to be viewed on a cellphone.
Struggling with Student Debt?
Market Research
I didn't choose to make that META Ad or any of my campaigns without reason. There was a lot of research done to make sure that 3rd Decade's image and mission reached as many people as possible in the most efficient way possible. Below is the first Market Research I performed for 3rd Decade (Summer of 2023).