Claudia Campo Mirabent
Campaign & Brand Strategy
my background
As an immigrant and as a Digital Native, my life has been ruled by the need to adapt, grow, and prosper in a constantly changing world. I have developed skills that aid in that mission by increasing my connection to the essence of who I am, what I do, and who I do it for. Knowing that, I can better adjust to the new needs of a new environment.
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Having me as part of your team is like having a Swiss army knife. In one convenient package, you get a whole lot of tools, skills, and strengths that can help you succeed in a quicker, more effective way. Being a jack of all traits, doesn't mean I'm a master of none, though. I excel in problem-solving, strategy, and pitch delivery.
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With a habit for excellence and enthusiasm, I can change the way you achieve success forever.
Experience
Nov. 2024 - Present
Caliber Group
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Coordinate creative, media, and account teams for campaign execution.
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Project Management for various clients across industries.
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Provide B2B services in Advertising in multimedia campaigns.
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Review Proof of Performance reports for TV, radio, and digital.
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Maintain relationships with clients and media partners.
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Reconcile media spend and creative spend to maintain budget.
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Meet deadlines for advertisement publication across different media.
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Process monthly billing for client services.
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Proof collateral marketing materials to ensure best quality.
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Assist Admin team in supply inventory and upkeep.
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Assist Accounting team in employee time reports and billing.
account Coordinator & Media Assistant
June 2023 - Aug. 2024
3rd Decade
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Increased social media following by 200%.
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Complete and update KPI and Market reports.
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Increased social engagement among non-followers by 150%.
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Created a strategy to increase awareness of brand visibility
social Media Intern
June - July 2022
Kaneen Communicartions
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Wrote Press Releases for company clients.
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Designed and completed a survey response analysis report for client that showed a 65% positive public perspective on the project.
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Facilitated community engagement event with 200 attendees.
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Participated in RFP, RFQ, and CAR project meetings.
PR Intern
Feb. - May 2022
Greater Scranton Chamber of Commerce
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Constant Contact - Weekly email blasts to chamber members.
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Set up Google Analytics for links in emails.
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Social Media Content – live stories during Empower 2022 event.
Communications
Intern
Education
Aug. 2020 - Dec. 2023
University of Scranton
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BA Degree in Advertising and Public Relations
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Minor in Social Media Strategies
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GPA: 3.97/4.0 - Summa Cum Laude
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Jesuit education based upon the values of Excellence, Service, and Balance (Mind, Body, Spirit)
Sep. 2024
Google Professional Certificate
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Professional Certificate in Data Analysis.
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Learned the basics of data analysis, the various methods to analyze data, and completed capstone project.
Skills
Artificial Intelligence (AI)
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Tools: Chat GPT, Opus, Fliki
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Tips and tricks for using AI effectively.
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Strategies to analyze info provided by AI and what content on the internet may affect it.​
Project Management
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Tools: Asana
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Keeping to deadlines, budget, and goals.
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Delegate tasks/work distribution.
SEO
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Tools: GA4, SEMRush
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GEO = Generative Engine Optimization.
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AEO = Answer Engine Optimization.​
Adobe Suite
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Photoshop
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Illustrator
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InDesign
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Premiere
Other
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Microsoft Office: DocuSign, Microsoft Word, Excel, PowerPoint.
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Google products: G-Docs, Sheets, Forms, Chats, Slides.
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Canva
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InShot
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WordPress & Wix
Multilingual
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Spanish
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English
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Frech
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Coming soon: Portuguese & Arabic